Video: DesignDecoding - talk at the qual360

On March 5th 2021, Joachim Haag, isi Managing Director, gave a talk about isi DesignDescoding at the virtual qual360 conference. qual360 is Europe’s most popular qualitative conference for insight leaders and market researchers. Here you can watch the talk and gain a deeper understanding of this innovative isi service for better product design development. To find out more about the topic, read our blog post about DesignDecoding.

Key points:

• How can packaging design generate purchase intention by conveying a product’s key benefits to specific target groups
• Setting up a 2-step-methodology involving consumer testing (step 1) and expert designers’ interpretation (step 2)
• Merging the results into a design code framework representing a holistic view of design codes to be put into place for future pack modifications or developments
• Helping marketers and designers understand which elements are key transporters for which consumer desired messages

Find out more about DesignDecoding and Design Tests at isi:

• isi Services: DesignTesting
• isi  News: Design Decoding at the university of Osnabrück
• (Pack)DesignDecoding: an intelligent way to make the effect of design visible
• isi Video: DesignDecoding in a nutshell
• isi Tools: DesignSprints
• isi Tips: 6 tips for design tests with big prototypes