The Optimal Concept-Product Fit(ness)
We are advocates of integrated product and concept optimization.
Brands and marketing concepts make consumers a promise based on which they buy the product. Still, only when the core product meets these expectations is the consumer truly satisfied. This true satisfaction is the basis of long-term, sustainable success.
Our credo:
The dovetailing of concept-product optimization coupled with proper consideration of consumers’ expectations and the consumer experience together lead to a successful product.
Photo: Nate Johnston / Unsplash
Consumer Demands become Product Features
We look at products through the eyes of the consumer.
Then we translate these consumer demands into the language of R&D and Industrial design.
Our core focus:
Decoding the hidden relationship of controllable product parameters and subjective consumer perceptions. All the senses – taste, smell, vision, touch and hearing – get to have their say!
The knowledge derived from this research results in clear and actionable optimization recommendations.
Photo: Sebastian Heindorff
Behavioral Economics Meet Sensory Marketing Research
Two fundamental aspects of behavioral economics:
The great significance of activating processes (activation, emotions, motivations and attitudes).
The importance of unconscious processing of information and the evaluation of environmental stimuli.
These behavioral economic findings have a great impact on our sensory market research.
One example, in the research of underlying psychological motivations behind consumer purchases is the isi-MotiveWheel. Another example, isi-ImplicitTesting measures spontaneously triggered associations for benefit oriented product optimization.
We continuously strive to adapt our methods to new scientific finding.
Photo: DragonImages / iStock.com
The Optimal Concept-Product-Fit(ness).
We are advocates of integrated product and concept optimization. Brands and marketing concepts make consumers a promise based on which they buy the product. Still, only when the core product meets these expectations is the consumer truly satisfied. This true satisfaction is the basis of long-term, sustainable success.
Our credo:
The dovetailing of concept-product optimization coupled with proper consideration of consumers’ expectations and the consumer experience together lead to a successful product.
Photo: Nate Johnston / Unsplash
Consumer Demands become Product Features.
We look at products through the eyes of the consumer. Then we translate these consumer demands into the language of R&D and Industrial design.
Our core focus:
Decoding the hidden relationship of controllable product parameters and subjective consumer perceptions. All the senses – taste, smell, vision, touch and hearing – get to have their say!
The knowledge derived from this research results in clear and actionable optimization recommendations.
Photo: Sebastian Heindorff
Behavioral Economics meet Sensory Market Research.
Two fundamental aspects of behavioral economics:
The great significance of activating processes (activation, emotions, motivations and attitudes).
The importance of unconscious processing of information and the evaluation of environmental stimuli.
These behavioral economic findings have a great impact on our sensory market research.
One example, in the research of underlying psychological motivations behind consumer purchases is the isi-MotiveWheel. Another example, isi-ImplicitTesting measures spontaneously triggered associations for benefit oriented product optimization.
We continuously strive to adapt our methods to new scientific finding.
Photo: DragonImages / iStock.com
