Insights & Methods

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Insights & Methods

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Product development as agile process: It's all about the journey of discovery

Fabienne Hübener 24 November 2022

  Ricola, a company rich in tradition and history, creates an innovative herbal drink using design thinking and agile methods in sensory consumer research. The unexpected outcome: For the initiators, ...

A conversation with Dag Piper:  "We are nurturing the environment for future growth"

Fabienne Hübener 12 September 2022

Eight months ago, isi brought Dag Piper into the team to turbocharge growth. Dag Piper, an experienced manager and strategist who previously worked at L'Oréal, Symrise, Mars and Kraft Heinz, is known ...

Oat milk: isi study reveals differences

Fabienne Hübener 1 June 2022

Too sweet, too sticky, or just right? Oat milk continues to increase in popularity. But which drink will win the race for customers favorite is still up in the air. In an internal isi test, isi sensor...