What we do

What we do

We are experts in understanding how people feel, think and buy. From this, we derive recommendations for successful and sustainable strategies, concepts, and products. We work in food & beverages, FMCG, household appliances, consumer electronics and many other sectors. Our clients are global corporations, SMEs, and innovative grownups.

Understanding humans. Holistically.

Our services

As the world gets more complicated, we make it easier. Get an overview.

Solutions

Solutions

With our 4 isi-ways, we support you throughout the entire product development cycle and beyond.

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Solutions

With our 4 isi-ways, we support you throughout the entire product development cycle and beyond.

Methods

Methods

We've got the right methods for your challenge! From face-to-face to digital, from quantitative to qualitative.

Learn more

Methods

We've got the right methods for your challenge! From face-to-face to digital, from quantitative to qualitative.

trends & topics

trends & topics

Get a glimpse of tomorrow's trends and see where our expertise lies.

Learn more

Trends & Themen

Get a glimpse of tomorrow's trends and see where our expertise lies.

Solutions

Everything's easy with the 4 isi-ways

We support companies along the entire „Insights & Innovation Journey“! From exploring initial opportunities to improving existing products & portfolios.

Explore

We help you understand the consumer world and the context for new product development. We do this using the following approaches:

  • Customer journey explorations & mappings​ 
  • Benefit & pain point analysis
  • Persona development & validation
  • Jobs-to-be-done mapping​
  • Trend (relevance) analysis
  • Shopper insights, U&A studies
  • Usage routine diaries
  • Market mapping / analysis of the competitive landscape (for established and emerging categories)

Co-Create

Together, we rethink and revise existing ideas, concepts and products. For example, we can help you understand whether product and packaging prototypes are ready for market or in need of further revision. We use the following approaches:

  • Idea development with our creative network
  • Design sprints, concept & product labs, co-creation sessions
  • Idea, concept, and design testing
  • Sensory decoding workshops with consumers and experts
  • Prototype screening, downsizing and final selection
  • Systematic product optimization with sensory decoding 
  • Conjoint analysis, especially for packaging optimization
  • Claim strategy & claim support studies

Validate

We validate ideas, concepts, prototypes, and market-ready products with current and potential customers. In doing so, we support "go" or "no-go" decisions. Our focus is on sensory product and use testing. Whether in our sensory labs or at the customer's homes. These are our methods:

  • Idea screening 
  • Marketing concept testing 
  • Early-stage product testing 
  • Quantitative concept & use tests 
  • Competitive benchmarking

     

... we can support all approaches with custom digital insights platforms.

Improve

We help to keep product portfolios up to date and innovative, and to make sure that they are able to withstand the current competition in the market. In order to achieve this, we use the following approaches:

  • Design / claim / price optimization tests (e.g., conjoint analysis, MaxDiff, shelf tests, etc.) ​
  • Regular benchmarking & tracking studies
  • Line Extensions, Rangeoptimierungen (TURF, Verwendungsanlass-/Jobs-to-be-done Mapping, etc.)​
  • Nutri Score optimization 
  • Replacing ingredients and compounds 
  • Design to consumer value studies

Explore

Co-Create

Validate

Improve

Tap the box to learn more

Methods

Tools for a better tomorrow

We combine full-service market research (quantitative & qualitative, digital and face-to-face) with sensory product research (consumer and expert sensory research). 

For each challenge, we develop a customized study design that may include the following approaches and methods

Central Location Tests

e.g., product, design, and use tests — in our isi sensory labs at 4 locations in Germany or worldwide via our partner network

In-Home Use Tests

worldwide, e.g., product and use studies in a real-life usage context

Qualitative & Co-creative Approaches

Psychological in-depth interviews, qualitative consumer sessions / focus groups, moderated online forums, online diaries, co-creation sessions, design sprints

Online Surveys

worldwide, e.g. U&A, idea and concept screening, target group segmentation, tracking studies, design tests, conjoint analyses

Custom Developed Digital Insights Platforms

e.g., for standardized idea, concept, and product tests, brand tracking, etc.

Sensory Experts

Objective description of sensory perception in trained expert panels, e.g. with...

full profile approaches like QDA or spectrum,

rapid approaches like napping, sorting, flash profiling,

dynamic approaches like TDS or time intensity,

difference or similarity tests

Combination of Sensory and Consumer Data

Articles

Read about selected Customer Cases and learn more about the latest industry insights in the trends & topics section

What else?

Startup support and fast access to test studios

insightsgarage.com - We help startups make good decisions! With the Insights Garage, we offer solutions specifically tailored to start-ups and growing companies. These include user testing to determine product performance, taste expectations, and willingness to pay. Get started...

teststudiofinder.com — A booking.com for test studios around the world? There is one! Right here. We have established a high quality network of partner agencies around the world. With the Teststudio Finder we make this network easily accessible.

Let's talk to each other

Contact

isi. sensory futures
Institut für Sensorikforschung und Innovationsberatung GmbH

Message us

Explore

We help you understand the consumer world and the context for new product development. We do this using the following approaches:

  • Customer journey explorations & mappings​ 
  • Benefit & pain point analysis
  • Persona development & validation
  • Jobs-to-be-done mapping​
  • Trend (relevance) analysis
  • Shopper insights, U&A studies
  • Usage routine diaries
  • Market mapping / analysis of the competitive landscape (for established and emerging categories)

Co-Create

Together, we rethink and revise existing ideas, concepts and products. For example, we can help you understand whether product and packaging prototypes are ready for market or in need of further revision. We use the following approaches:

  • Idea development with our creative network
  • Design sprints, concept & product labs, co-creation sessions
  • Idea, concept, and design testing
  • Sensory decoding workshops with consumers and experts
  • Prototype screening, downsizing and final selection
  • Systematic product optimization with sensory decoding 
  • Conjoint analysis, especially for packaging optimization
  • Claim strategy & claim support studies

Validate

We validate ideas, concepts, prototypes, and market-ready products with current and potential customers. In doing so, we support "go" or "no-go" decisions. Our focus is on sensory product and use testing. Whether in our sensory labs or at the customer's homes. These are our methods:

  • Idea screening 
  • Marketing concept testing 
  • Early-stage product testing 
  • Quantitative concept & use tests 
  • Competitive benchmarking

     

... we can support all approaches with custom digital insights platforms.

Improve

We help to keep product portfolios up to date and innovative, and to make sure that they are able to withstand the current competition in the market. In order to achieve this, we use the following approaches:

  • Design / claim / price optimization tests (e.g., conjoint analysis, MaxDiff, shelf tests, etc.) ​
  • Regular benchmarking & tracking studies
  • Line Extensions, Rangeoptimierungen (TURF, Verwendungsanlass-/Jobs-to-be-done Mapping, etc.)​
  • Nutri Score optimization 
  • Replacing ingredients and compounds 
  • Design to consumer value studies